BEHIND THE BRAND
My name is Caroline and I have been working in the cannabis industry for nearly 10 years, although I have been a medical cannabis patient for much longer than that.
Cannabis has helped alleviate my daily symptoms for about 17 years now and I continue to advocate for this magical plant throughout my life and career.
I was on a lot of different medications to manage my pain and I ended up turning to cannabis at an early age because I was sick of the medication. I was blown away by the results that cannabis gave me.
As a cannapreneur, marketing executive, graphic designer, videographer, printmaker, airbrush artist, and content creator, my day-to-day is filled with innovative activities within the cannabis industry.
I am constantly looking for new ways to express my love and curiosity for cannabis through my everyday wear.
The problem is since I am a graphic designer I am extremely particular about the cannabis products that I sport.
In my wardrobe, you would be hard-pressed to find many t-shirts with logos on them (that are not excellent brands I have worked with in the past 😝 ).
My style has always been accentuated by my accessories.
I found it hard to find something classy that was not a "cheesy" cannabis leaf.
So naturally, I set out to create my own style.